sugar, fat. >> so kids will want to buy them. >> because food companies love to win over kids by getting them addicted to sugar at a young age. but if you make smart swaps with eat this not that, you can lose a ton of pounds. >> chocolate chex, seems like a decent sugar, no. >> if you need your chocolate fix, the issue here is that you're getting like 175 calories, you're getting a lot of sugar, if you make one smart swap, if you insist on starting your morning with something that seems like ben and jerry's created it, then what you want to do is get something like cookie crisp. it has less than half the fat and you're saving 40 or 45 calories. doesn't seem like a lot, but over the course of the year, boom, five pounds gone. >> really? just from that swap. >> yep. >> next up, i was reading this, raisin bran, raisin bran, you're like, i'm in the money. i'm doing so many things right. >> total health food. they're not raisin bran, they're racing kaine like in sugar.